The purpose of this article shall be to:
A. Regulate the size, type, quantity, construction standards, maintenance
and placement of signs situated within the boundaries of the Village
of Slinger, Wisconsin.
B. Promote the public health, safety, welfare and comfort of the general
public by:
(1) Enabling the public to locate goods, services, activities, places
and facilities without difficulty or confusion;
(2) Allowing for adequate business identification, advertising and communication;
(3) Protecting property values, public investment and overall community
character by promoting an attractive, harmonious and aesthetically
pleasing environment free from excessive visual clutter of signs and
preventing conditions which have undesirable impacts on surrounding
properties;
(4) Reducing distractions and obstructions from signs which could adversely
impact pedestrian and/or traffic safety;
(5) Managing potential hazards caused by signs projecting over or encroaching
upon the public right-of-way; and
(6) Preserving or enhancing the natural beauty and unique physical characteristics
of the Village as a community in which to live and work by requiring
new and replacement signage which is:
(a)
Aesthetically harmonious with the nearby buildings, surrounding
neighborhood aesthetics and other signs in the area as to, for instance,
but not necessarily limited to, materials, colors, scale, placement/location,
landscaping, and manner/hours of illumination; and
(b)
Complementary to the Village's architectural character and thoughtful
style of development.
Except as otherwise noted in this article, the regulations of
this article shall govern all outdoor signs, sign structures, and
sign devices with respect to quantity, location, safety, size, construction
standards, erection, attachment, support, lighting, anchorage, maintenance,
physical appearance and aesthetics for all areas of the Village.
The following words, terms and phrases, when used in this article,
shall have the meanings ascribed to them in this section, except where
the context clearly indicates a different meaning:
AREA
Measurement of sign area calculated as the sum of the area
within the smallest regular polygon that will encompass all elements
of the actual sign face, including any writing, representation, emblem
or any figure or similar character together with any material forming
an integral part of the display or forming the backing surface or
background on/against which the message or symbols are displayed.
A.
For a sign painted on or applied to a building, the area shall
be considered to include all lettering, wording and accompanying designs
or symbols, together with any background of a different color than
the natural color or finish material of the building.
B.
The area of supporting framework (for example brackets, posts,
etc.) shall not be included in the area if such framework is incidental
to the display.
C.
When a sign has two or more faces, the area of all faces shall
be included in determining the area, except where two sign faces are
placed back to back and are at no point more than two feet from each
other. In this case, the sign area shall be taken as the area of either
face, and if the faces are unequal, the larger shall determine the
area.
AWNING
A Stationary or retractable structure that serves as a shelter
over a door, window or building front.
AWNING SIGN
Any lettering or imagery sewn, painted or printed on or attached
to the visible fabric portion of an awning. Decorative awnings without
imagery are not considered signs.
BANNER
A sign intended to be hung either with or without a frame,
and which possesses characters, letters, illustrations or ornamentations
applied to paper, plastic or fabric of any kind.
BEACON
A stationary or revolving light which flashes or projects
illumination, single color or multicolored, in any manner which is
intended to attract or divert attention.
CANOPY SIGN
Any sign that is attached to or part of an awning, canopy
or other fabric, plastic or structural protective cover over a door,
entrance, window or outdoor service area.
CHANGEABLE COPY
A sign or portion thereof designed to accommodate frequent
message changes composed of characters, letters, or illustrations
and that can be changed or rearranged manually without altering the
face or surface of such sign. Also referred to as "reader boards."
CONTIGUOUS PROJECT/DEVELOPMENT AREA
A grouping of individual parcels, buildings and/or uses conceived,
approved and developed as a unified whole (i.e., subdivision plat,
condominium plat, mixed-use or multi-building PUD).
DISPLAY SURFACE
The surface made available on the sign, either for the direct
mounting of letters and decorations, or for the mounting of facing
material intended to carry the entire advertising message.
DOWNTOWN AREA
The area of the Village where VC-D Village Center Downtown
Zoning is most concentrated.
ELECTRONIC MESSAGE
Signs with alphabetic, pictographic, or symbolic informational
content that can be changed or altered on a fixed display screen composed
of electrically illuminated segments. Includes LED displays, electronic
signs, LED video displays and electronic variable message signs.
FACING
The surface of the sign upon, against or through which the
message of the sign is displayed.
FLASHING SIGN
A sign whose illumination is not kept constant in intensity
at all times when in use and/or which exhibits changes in light, color,
direction, animation and word/text changes. Illuminated signs that
indicate the date, time and temperature will not be considered flashing
signs.
FREESTANDING SIGN
A sign that is attached to or part of a completely self-supporting
structure other than a building. The supporting structure shall be
set firmly in, upon or below the ground surface and shall not be attached
to any building.
HEIGHT
The distance between the existing preconstruction grade at
the base of the sign and the highest point on the sign or supporting
structure.
ILLUMINATED SIGN
A sign in which an artificial source of light is used in
connection with the display of such sign.
INTERNAL ILLUMINATION
The illumination of a sign in which the source of light is
contained within the sign itself.
LED
An acronym for light emitting diode. Light emitting diodes
glow when voltage is applied to them.
LETTERS AND DECORATIONS
The letters, illustrations, symbols, figures, insignia, logo
and other media employed to express and/or illustrate the sign message.
LOT
A designated parcel, tract or area of land established by
plat, subdivision or as otherwise permitted by law.
LOT LINE
A line of record bounding a lot which divides one lot from
another lot or from a public or private street or any other public
space.
MAJOR TENANT
The tenant within a multi-tenant building that occupies the
greatest square footage of that building.
MARQUEE
A permanent rooflike structure extending from part of the
wall of a building but not supported by the ground, and constructed
of durable material such as metal or glass.
MARQUEE SIGN
A sign attached to, painted on, or supported by a marquee.
NONCONFORMING SIGN
A sign existing at the effective date of the ordinance from
which this article is derived which does not conform to the terms
of this article.
OFF-PREMISES SIGN
Any sign that calls or directs attention to goods, products,
facilities or services not located on the premises where the sign
is located, or a sign that identifies or directs persons to a different
location from where the sign is located or a sign that identifies
an occupant or business that is not situated on the same lot as the
sign.
OFFSET
The regulated minimum distance of a sign structure from a
side or rear lot line.
ON-PREMISES SIGN
Any sign that calls or directs attention to goods, products,
facilities or services located on the premises where the sign is located
or identifies an occupant, business or property situated on the same
lot as the sign.
OUTDOOR ADVERTISING
Any outdoor structure, device or image that is used as an
announcement, declaration, demonstration, display, illustration, instruction,
guide, indication, symbol, insignia, logo, emblem or advertisement.
PENNANT
A variety of flags usually tapering to a point or swallowtail
or a long rectangle.
PORTABLE SIGN
A sign not permanently affixed to the ground, building or
other structure and which may be easily moved from place to place.
PROJECTING SIGN
A sign affixed or attached directly to the exterior wall
of a building or structure and extending more than 10 inches from
the exterior wall of the building or structure.
ROOF SIGN
A sign or billboard which is located or projects above the
lowest point of the eaves or the top of the parapet wall of any building,
or which is painted on or fastened to a roof.
SANDWICH BOARD SIGN
A self-supporting A-shaped freestanding temporary sign with
only two visible sides that contain commercial speech.
SETBACK
The regulated minimum horizontal distance between the base
setback line and any sign structure on a lot.
SHOPPING CENTER
A planned/coordinated grouping of architecturally unified
commercial establishments built on the same site and managed as one
operating unit offering for sale consumer goods and services such
as food, drugs, hardware and personal services.
SIGN
Any display of lettering, logos, colors, lights, illuminated
neon tubes and related supporting structures, equipment or devices
visible to persons or the public from outside of a building or premises,
which display either conveys a message to persons or to the public,
or intends to advertise, direct, invite, announce or draw attention
to goods, products, services, facilities, opinions, activities, places,
persons, property interest or business.
STREET
A public or private right-of-way for pedestrian or vehicular
traffic.
TEMPORARY SIGN
A sign intended to be used for a period of no more than 14
consecutive days or 30 cumulative days in any twelve-month period
unless otherwise specified in this article.
TRIM
The moldings, battens, capping, nailing strips, latticing
and platforms attached to any sign or billboard structure.
VOTING ITEM
Each office being voted upon, as well as each position within
such an office and any referendum question on the Village ballot during
a particular election campaign period.
WALL SIGN
A sign or billboard affixed or attached directly to the exterior
wall of a building and extending 10 inches or less from the exterior
wall of the building or structure.
WHEELED SIGN
A sign with wheels attached to aid in its portability.
WINDOW SIGN
A sign attached to, placed upon or painted on the interior
of a window or door of a building that is intended for viewing from
the exterior of such building.
It shall be unlawful for any person to erect, repair, alter,
relocate, display or possess any sign, sign structure or sign device
as defined in this article without first obtaining a sign permit from
the Village and making payment of the required fees. All signs requiring
electricity shall, in addition, be subject to the provisions of the
electrical and building codes and any additional permit fees as may
be required thereunder.
The Planning Commission may, in its judgment, waive or modify the provisions of this article where it would further the public interest and uphold the purpose of this article as set forth in §
550-54. Such waiver or modification may be based on, for instance and among other things possibly, site-specific hardships and/or anomalies such as topographic or architectural aberrations, traffic safety, accessibility, visual encumbrances and/or limitations. Note: The Board of Zoning Appeals shall not have authority or jurisdiction over the provisions of Chapter
550, Zoning, Article
VI, Signs.
The applicant shall pay an application fee for each individual
sign in accordance with the Village's current schedule of "Permits,
Licenses, Administrative, Public Works, and Impact Fees Costs." As
of May 17, 2022, the required fee is $50 per sign plus $0.25 per square
foot of sign area.
The SCA is authorized and empowered to revoke any sign permit
upon determination that the sign authorized by the permit has been
constructed or is being maintained in violation of the permit or the
provisions of this article.
Any person, firm, company or corporation who violates, disobeys,
omits, neglects or refuses to comply with or who resists the enforcement
of any of the provisions of this article shall be subject to a forfeiture
of not less than $50 nor more than $500 for each offense, together
with the costs of the action. Each day that a violation exists shall
constitute a separate violation and be punishable as such.
The following types of signs are prohibited in the Village:
B. Signs placed on or affixed to vehicles and/or trailers which are
parked on a public right-of-way, public property or private property
so as to be visible from a public right-of-way where the apparent
primary use/purpose of the vehicle or trailer is to display signage.
This provision is not intended to prohibit signs placed on or affixed
to vehicles and trailers, such as lettering on motor vehicles for
instance, where the sign is incidental to the primary transportation
related use of the vehicle or trailer.
C. Signs that are attached or otherwise affixed to trees or other living
vegetation.
D. Flashing or rotating signs, signs containing moving parts and signs
containing reflective elements that sparkle or twinkle in the sunlight
are not permitted except as may otherwise be provided for elsewhere
in this article. Signs indicating the current time and/or temperature
may be permitted provided they meet all other provisions of this article
and are subject to approval of the Village Planning Commission.
E. A-frame, sandwich board, sidewalk, or curb signs, except as provided
for in § 550-56.6d(8) below.
F. Banners, pennants, streamers, balloons and other gas-filled figures, except as a temporary sign, reference §
550-57A(10),
A(11), and
B below.
G. Off-premises signs except Village approved temporary off-premises
signs used to identify businesses whose accessibility and/or visibility
is being adversely affected during road, utility or similar construction.
H. Any sign advertising or identifying a business or organization that
is either defunct or no longer located on the premises where the sign
is located.
I. Portable and wheeled signs except as may otherwise be provided for
in this article.
J. Signs or other advertising painted directly on building walls or
fences unless specifically approved by the Planning Commission.
K. Inflatable signs and tethered balloons except as may be permitted as temporary signs, reference §
550-57A(10),
A(11), and
B below.
L. Signs erected at or near the intersection of any streets, driveways
or railroad crossings in such manner as to obstruct free and clear
vision by motorists or pedestrians of oncoming traffic; or at any
location where, by reason of the position, shape or color, it may
interfere with, obstruct the view of, imitate or be confused with
any authorized traffic sign, signal or device.
Where any sign is proposed to be externally illuminated using
ground mounted fixtures (i.e., floodlight), landscape plantings shall
be installed in such manner as will shield the light source from the
surrounding view. Landscape plantings shall be of the type as will
ensure effective year-round screening.
The Village may cause any sign, sign structure or sign device
that is, by the Village's professional judgement, an immediate peril
to persons or property, to be summarily removed without notice.
A. Appearance requirements.
(1) All signs as defined and regulated by this article are required to
be properly maintained by the sign owner as to the appearance of all
parts and supports of their sign as directed by the Village.
(2) If the sign owner does not provide proper sign maintenance within 60 days after written notification from the Village, the sign may be removed as provided below in Subsection
B of this section.
B. Removal of certain signs.
(1) Any sign now or hereafter existing which no longer advertises a bona
fide business, product, or service, or which is dilapidated, out of
repair, unsafe, insecure or has been constructed, erected or maintained
in violation of the provisions of this article, shall be taken down
and removed by the owner, agent or person having the beneficial use
of the building or land upon which such sign may be found. If within
10 days after written notification from the Village the sign owner
fails to comply with such notice the Village may remove such sign.
Any expense incident thereto shall be paid by the owner of the building
or land to which such sign is attached. If such costs and expenses
are not paid within 30 days from the date of billing, then the costs
and expenses incurred for such removal shall be assessed against the
real estate upon which such sign is located and collected as other
taxes are collected on such real estate.
(2) Any sign that is constructed without proper approval and permit shall
either be removed or issued a proper permit within five days of the
owner receiving notice from the Village. If the owner of such sign
is not issued a proper permit or fails to remove such sign, the Village
may remove, or contract for the removal of, such sign. Any expense
incident thereto shall be paid by the owner of the building or land
to which such sign is attached. If such cost and expenses are not
paid within 10 days from the date of billing, then the costs and expenses
incurred for such removal shall be assessed against the real estate
upon which such sign is located and collected as other taxes are collected
on such real estate.
(3) If the owner of an illegal sign cannot be ascertained by the Village, then notice as indicated in Subsection
B(1) above of this section shall be given to the owner of the real estate upon which the sign is located. If the owner of the real estate is not issued a proper permit or does not remove the sign within 10 days then the Village may remove, or contract for the removal of, such sign. Any expense incident thereto shall be paid by the owner of the building or land to which such sign is attached. If such costs and expenses are not paid within 10 days from the date of billing, then the costs and expenses incurred for such removal shall be assessed against the real estate upon which such sign is located and collected as other taxes are collected on such real estate.
(4) The cost of removing or relocating any signs located in the road
right-of-way at such time as the Village may need the right-of-way
cleared of such sign(s) for any public purpose whatsoever, shall be
paid by the sign owner.
If any section, clause, provision or portion of this article
is adjudged unconstitutional or invalid by a court of competent jurisdiction,
the remainder of this article shall not be affected thereby. If an
application of this article to a particular sign or structure is adjudged
unconstitutional or invalid by a court of competent jurisdiction,
such judgment shall not be applicable to any other sign or structure
not specifically included in such judgment.