A sign may include only the following information:
A. 
The principal name of the business, proprietor or owner.
B. 
A description of the principal goods, services, products or uses offered in trade, which description shall not exceed three words.
C. 
A graphic logo or trademark symbol by which the business, proprietor or owner is identified.
[Amended 9-11-2007 by Ord. No. 2007-23]
D. 
The street number.
E. 
The street name.
F. 
Any other notice or information required to be provided by law or regulation.
A. 
There shall be no more than one sign per tax lot, except as follows:
(1) 
Where there is more than one building, office or storefront on one tax lot, one sign per building, office or storefront shall be permitted.
(2) 
Where more than one sign per tax lot is expressly permitted by this chapter.
(3) 
Where a waiver has been granted by the Historic Preservation Commission or the Planning Board pursuant to this chapter to permit more than one sign.
B. 
The following signs shall not be counted as signs for the purpose of determining the number of signs on a site under this subsection:
[Amended 9-11-2007 by Ord. No. 2007-23]
(1) 
Public banners.
(2) 
Business banners.
(3) 
Commercial information signs.
(4) 
Functional signs.
(5) 
Historical identification signs.
(6) 
Official signs.
(7) 
Political signs.
(8) 
Private parking signs.
(9) 
Temporary signs.
(10) 
Temporary interior advertising signs.
A sign must be on the tax lot, building or storefront with which it is identified, unless a waiver has been granted by the Historic Preservation Commission pursuant to this chapter. No signs shall be allowed for or on accessory buildings.
[Amended 9-11-2007 by Ord. No. 2007-23
A. 
The total area of all signs, except for signs counted per § 191-4B, located on any one tax lot shall not exceed 40 square feet.
B. 
Where there is more than one building or storefront on one tax lot, the total square footage of all signs, except for those signs excluded above, shall not exceed 40 square feet per building or storefront.
C. 
This maximum square footage of signs may be reduced by application of the provisions of other sections of this chapter.
D. 
At a minimum, the sign should be no less than 90% of the maximum size allowable.
The size of any sign shall be computed by determining the area of the smallest quadrilateral into which the sign can fit, exclusive of supporting structure or decorative border, as permitted by this chapter.
[Added 9-11-2007 by Ord. No. 2007-23]
The signboard surface and any decorative border shall be made of wood; an artificial wood grain texture on the sign background or plastic signs are prohibited.
Illumination of a sign shall be arranged so that no substantial light or glare is directed or reflected onto adjacent streets or properties. No sign shall be illuminated between the hours of 12:01 a.m. and 7:00 a.m. if it creates any light or glare that substantially affects any dwelling or residential zone.
Any sign on any one tax lot shall be part of a sign plan for the entire tax lot. Where there is more than one building or storefront on one tax lot, the sign plan may be limited to that one building or storefront. Signs for any one tax lot, building or storefront shall be considered as a unitary application, and a sign permit shall not be issued for any sign on any such tax lot, building or storefront unless it is part of a complete sign plan.
A. 
In addition to the requirements set forth above for the particular zone, a sign in the Historic District shall conform to the requirements of this section of this chapter.
B. 
Any sign in the Historic District shall be granted a permit only if its appearance, coloring, lettering, size, texture of materials, design, location, position and method of attachment and lighting conform to the historical and distinctive character of the Historic District, is not detrimental to the intent and plan of historic preservation, or to those buildings and structures having architectural and historical significance, and is in harmonious relationship to the streetscape and the signs located thereon.
C. 
Any sign in the Historic District shall not be placed on a building or structure so as to obscure or mar any architectural feature deemed to be important to the architectural integrity of the building or structure, or be so located so that the sign, by itself or by its means of attachment, would materially damage the structure to which it is attached.
D. 
The following signs shall not be subject to Historic District review:
(1) 
Banners.
(2) 
Commercial informational signs.
(3) 
Legal nonconforming signs.
(4) 
Official signs.
(5) 
Political signs.
(6) 
Residential signs.
(7) 
Temporary signs.
(8) 
Temporary interior advertising signs.
A. 
The following signs and types of signs are prohibited.
[Amended 9-11-2007 by Ord. No. 2007-23]
(1) 
Any flashing, blinking, twinkling, animated or moving sign, and any sign which presents an illusion of movement.
(2) 
Any sign erected, constructed or maintained so as to obstruct any fire escape, door or other legally required means of egress from the structure, or blocking any door, window or other opening required by law.
(3) 
Any sign which has any form, character, lighting, color, content, location or shape that may confuse or distract the operator of a motor vehicle.
(4) 
Any sign which in any way simulates any official, functional, directional, or warning sign erected or maintained by any federal, state, county or local government or any instrumentality thereof, or by any railroad or public utility.
(5) 
Any off-site commercial sign, including the sandwich board type, unless expressly permitted by this chapter.
(6) 
Any mobile sign.
(7) 
Any billboard or similar sign.
(8) 
Any internally lighted sign.
(9) 
Any neon sign.
(10) 
Any interior neon sign or decorative lighting visible from the street.
(11) 
Exterior pin lights are prohibited. Interior decorative miniature or pin lights visible in the display window are prohibited, except for the period November 1 through January 15.
(12) 
Any other sign of any kind whatsoever that is not expressly allowed by this chapter.
B. 
The following locations for signs are prohibited.
(1) 
Within or over any state, county or municipal right-of-way, except by permission of the governing body. The Historic Preservation Commission, in considering whether to grant a permit for any such sign, shall consider vehicular and pedestrian safety.
(2) 
On any roof, including a pent roof, of any structure.
(3) 
Directly painted on any part of a structure other than a fascia board or other architectural element designed to serve as a signboard.
(4) 
Affixed or painted on trees, rocks, fences, gates, curbs, public rights-of-way, walkways, utility poles, or other signs.
(5) 
On any window glass or door glass of any structure (unless a waiver has been granted by the Historic Preservation Commission or the Planning Board pursuant to this chapter to permit a sign to be so located).
(6) 
Where the sign, by itself or by its means of attachment, would materially damage the structure to which it is attached.
(7) 
Located so as to allow less than seven feet clearance over any pedestrian walkway.