Any person who violates any provision of this chapter for the first time may avoid a court appearance by pleading guilty and paying a fine of forty dollars ($40) at the discretion of the serving officer. Each subsequent offense shall be subject to a fine of not more than one thousand dollars ($1,000) for each separate offense and/or confinement in the county jail for a period of not more than ninety (90) days. In the case of a continuing violation or violations a fine of not more than five hundred dollars ($500) may be assessed for each day that said violation or violations continue unabated, until such time as said violation or violations are abated. A separate offense shall be deemed committed on each day during or on which a violation occurs or continues.