A. 
Purpose. The purpose of this article is to establish a comprehensive review process which ensures compliance with the adopted plans, policies and laws of the City.
B. 
Intent. The intent of the design review process is to determine compliance with the objectives of these regulations. The objective is to evaluate various sign designs.
C. 
Applicability. Design review shall be required prior to the issuance of a permit for signs located in recognized districts as described in Article VI.
D. 
Design Review Committee. The Design Review Committee shall consist of a representative from the Planning and Economic Development Department of the City of Corning, the Corning Chamber of Commerce, the Corning Gaffer District Business Association, the Market Street Restoration Agency and one person appointed by the Mayor with the approval of City Council for a two-year term coinciding with that of the Mayor.
E. 
Application requirements. Applications shall be in accordance with § 180-7.
F. 
Application review. Upon filing of a completed application for a sign permit in accordance with § 180-8, the Design Review Committee shall review the application for compliance with this chapter. The Design Review Committee shall issue their decision to the Code Enforcement Office.
G. 
Committee decision. The Design Review Committee shall consider applications for a permit, and issue a decision to the Code Enforcement Office based on the criteria described in Article VI and this article. The Committee may require additional information, and must review the application within 45 days of receipt of a complete application.
H. 
Expiration of decision. The decision of the Committee shall automatically expire and is void if the applicant fails to file for a sign permit within six months of the date of issuance of the decision. In the event of unforseen circumstances, the Director of Planning and Economic Development may permit an extension of the decision without reapplication to the Design Review Committee.
A. 
Design considerations. The Design Review Committee's review shall include but is not limited to the following considerations:
(1) 
District consistency. Signs shall be consistent with the recognized district in accordance with Article VI.
(2) 
Architectural complement. The design of signage shall be respectful of architectural style and setting of the building or use where it is located and of adjacent buildings or uses. The design should fit the given facade, complementing the building's architectural features or defining characteristics.
(3) 
Orientation. The design shall be oriented and scaled to reflect the scale and character of movement of people around the building, with emphasis primarily on the pedestrian and slow-moving traffic.
(4) 
Workmanship. Design, selection of materials, and workmanship shall be of high quality in appearance and character, complementary to the materials and character of the building, and convey a sense of permanence and durability. All parts of any sign must be of such materials or treated in such a manner that normal rainfall, moisture or sunlight will not harm or deface the surface.
(5) 
Original signage. Where the character and design of historically significant signage is found on a building, every effort should be made to meet contemporary signage needs with signs designed in keeping with the building's historic signage.
(6) 
Scale. The size of proposed signs shall be compatible with the scale of the overall building, with the scale and character of the building's architectural features, and with the character of the specific sign location.
(7) 
Colors. Colors on signage shall be selected which complement the character and color pattern of the building. A sign should not, by virtue of its color, be distracting from the design and character of the building on which it is located.
(8) 
Illumination. Illumination of signage shall be compatible with the character of illumination already existing on the building and on surrounding buildings, on existing appropriate signs in the vicinity, and the character of illumination along the pedestrian areas adjacent to the building.
(9) 
Multiple signs. Where multiple signs occur on single-occupant or multiple-occupant buildings, there should be a common pattern and character among such signs.
(10) 
Awnings, canopies and marquees. The shape and size of awnings, canopies, marquees and similar devices shall correspond to the shape, character, and size of the opening over which they will be installed, and should fully fill the width of the individual opening or door opening.
(11) 
Freestanding signs and sandwich boards. The placement of freestanding signs and sandwich boards in relationship to the distance between other freestanding signs and sandwich boards.
(12) 
Appropriation of square footage. Where multitenant facilities exist and share common space that may be utilized for signage, such space shall be shared equally between them.